How the Branding + Website Impacts You


November 2, 2021

I can’t believe it is finally here, the rebrand, the launch day I have been anticipating for months. For years I have wanted to work with a team of designers who could help me bring my vision to life, Alisabeth Designs made it happen. My website and logo have so much thought and heart behind them. I think it’s important to be transparent in sharing that with you, because this impacts all my dreams & goals for the brand moving forward.


California has always felt like home to me, and as a military brat, the feeling of home is often hard to come by. My family and I lived in southern California through many of my most formative years. The poppy, in my logo, is the state flower and I wanted everything in my branding to reflect that golden feeling that exists there.

My art & lifestyle have always been largely inspired by the West Coast. Does this mean I plan to move out to California and run my business there? No, it just means I have some West Coast in me and want to share that with my clients, no matter where we are in the world.

So okay, now that we’ve covered the vision behind the rebrand… how does this impact YOU?


I chose to invest in this website and logo not just for myself, but for my clients. This will impact your whole client experience.

    My website is now WAY more user-friendly, something so important as you scroll and find information. This makes serving you so much easier, because you are my first priority here!
    I created a whole mood board for this brand, with fonts, colors and images that felt like me. I really prioritized focusing on the aesthetics I wanted to give off through both my logo and my website. I personally love a clean, cohesive brand experience, and that is what I want to give to my clients, because they deserve the very best.
    I want this brand to be a solid reflection of me. It was so important to me that the logo, fonts, colors, images, even words were a good representation of who I am as a person. I don’t want to have to wonder what I’m all about and what hanging out with me looks like, I hope we can easily build that trust right here. You will also be able to get to know the whole team on the new website, all the amazing women who help me make the magic.
  4. FAQ
    I have wanted a FAQ page FOREVER and now I finally have one here, yay! Your questions can easily be answered here before you even think to ask.

My new branding and website will allow me to serve you that much better, and give me the opportunity to reach more amazing and authentic couples looking for a photographer who intentionally documents the stories worth living.

  1. Kathryn Hanna says:

    by far, my favorite thing about this website is that (biased it may be) it shines YOU, Tori. working with Tori has impacted my life and my view of myself and my own confidence. this website perfectly represents the fact that Tori wants YOU, whoever is being photographed, to shine like the light that they are and she truly will find that in anyone and everyone that she photographs. this website showcases the joy she finds in her work and truly shows her personality and by far thay is my favorite thing about the woman behind the camera and her website and new brand. So excited for you.

  2. Abbie R says:

    I love how this site isn’t just your company but also a piece of who are are! “I want this brand to be a solid reflection of me. It was so important to me that the logo, fonts, colors, images, even words were a good representation of who I am as a person.” I love this ! Putting yourself into your art is beautiful. I love getting to encourage you and see you grow!

  3. Johanna Miles says:

    I really love your color scheme and logo!💛

  4. Sarah Cruickshank says:

    I am loving the new branding because it’s so different than what I’ve seen before. It is so intentional in every detail!!

  5. Jale says:

    Tori, I absolutely LOVE your rebranding. It really represents who you are and the style of photos you take. You’re amazing and I can’t wait to see how you continue to grow!

  6. Rachel Toro says:

    I love EVERYTHING about your new website!! And definitely will be needing a session soon 😍

  7. Jean Conn says:

    I love how at ease you make people feel even through your site. Your goal of helping your clients feel at ease starts here. Can’t wait to work with you

  8. Hannah MacGregor says:

    I love that this new site emphasizes not only your work, but you and what your clients can expect from you and your artistry. It is carefully laid out, attentive, personal, and beautiful. It really speaks to your craft and personal touch 🤍

  9. Rachel Ward says:

    The new website looks so cute and it’s so easy to use! Will definitely be booking a session soon😍

  10. Sabrina Ballard says:

    This brand is so you, so authentic to who you are, and so incredibly beautiful! I can’t imagine how excited you must be, you absolutely nailed this. Love you tor 🤍

  11. Website looks amazing! I love that it just screams Tori! Fonts, colors, everything. Just so cohesive! You put your heart into everything and it shows!

  12. Anna Moser says:

    Your edits are so dreamy!!! i also am a huge fan of the websites aesthetic and color scheme!! 😍

  13. Melanie Pellicani says:

    I love your logo so much!! Everything about your new site is very aesthetically pleasing and super clean and organized!

  14. Lorna Owens says:

    I absolutely love your website!! So pretty and aesthetically pleasing! I love looking at all your previous and wedding and engagement shoots! You are such a talented photographer! I recommend you to anyone I know that is getting engaged or getting married.

  15. Avery S. says:

    I love how well the beauty of this website captures who you are as a person and as a photographer! The light, airy feel is exactly the comfort and radiance that you bring to your work. The beauty of your work combined with the functionality and welcoming feel of your new website are sure to show everybody who browses how amazing you are!!

  16. Leslie Powell says:

    I love getting to see YOU on the website. I love seeing how your art has shifted and changed and now it is really what you want it to be and what feels the closest to who you are. The website screams passion, your passion for giving people the best possible memories that you can.

  17. Jordan says:

    I love how genuine every photo looks. You really know how to capture joy.

  18. Madison Holbert says:

    My favorite part of your new website is how intentional you were with making it look and feel like you! 100% you accomplished that. I love it & I love YOU!

  19. Rachel Smiley says:

    I am in love with the overall aesthetic of your website! The boho vibes, earthy tones, and floral patterns are just amazing! 😍

  20. Corrine Hilton says:

    I love how homey this all feels, but yet so vibrant at the same time! It reminds me of how easily you make strangers feel at home whole also bringing out the best in them 🤍

  21. Julie Poppell says:

    My favorite thig about the new website is the style and vibe it gives off. I love it and it instantly makes you feel happy and warm iinside. Its very inviting too! Love everything about it

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